- Our Story -
APT Collections is one of the most trusted, well-established and experienced womenswear wholesale fashion marketing agencies in the UK.
With a strong history in representing a variety of different new and exciting fashion collections and carefully placing them with the right retailer partners, APT have become known for their strong relationships that have been developed over many years, based on trust and mutual success.
This reputation has been built by Founders Nigel and Claudia Hughes whose experience in the industry spans over 35 years. Their ability to understand consumer purchasing habits as well as buyers’ needs allows them to create meaningful partnerships for both clients and brands, curating and delivering the highest quality and commercially viable fashion collections every season.
Their impressive, wide network of independent boutiques and stores across the UK, Ireland and the Channel Islands allows them to easily introduce their hand picked collections from their new and existing fashion brands directly to the right ‘home’.
Each client is fully supported by a small, friendly and professional team of dedicated staff, who create and deliver bespoke strategies and marketing campaigns that work.
Based in Central London, APT Collections’ showrooms are ideally located with convenient transport links for easy access.
[ retailer ]
"I have worked with Nigel and Claudia for almost 30 years. They manage to combine a friendly service with professional, targeted help, to ensure that we make the right choices for our business. Their product knowledge is always excellent, making buying at Apt Collections a very pleasurable experience. After service is excellent, they will always go the extra mile to fulfil our sometimes demanding needs."
- Janie Theaker, owner of ‘Bridge’, Solihull
[ retailer ]
"I have worked with Nigel and the team at Apt Collections now for nearly 12 years. As an agency they are everything you could wish for - professional, honest and supportive."
- Tricia Stirling, owner of ‘Vanity Fair’, Bearsden
[ designers ]
"Picadilly has had the pleasure and honor of working together with APT Collections now as partners for the last 3years. Nigel and Claudia are very professional and know the fashion business inside and out. They have been expanding our business and putting us with all the right retail partners.
APT collections are very well respected and known for representing some of the best retailing collections in the market."
- Neil Dombrowsky,
CEO Picadilly Canada
[ designers ]
"We started to work with Apt Collections in 1997. With their experience and market knowledge, we quickly established a solid customer base. After a short break, we came back to the UK market in 2016 and are working again with Nigel and Claudia.
Their personal drive and professional way of working helped to get Claudia Sträter back into the market.